SELECTED WORKA. HALLIWELL STUDIO

Different businesses.
Different jobs.

Selected studio work across hospitality, nightlife, wellness and local services, showing how strategy, design and development change around what the business actually needs the internet to do.

Transparent portfolio: Studio concepts demonstrate design, development, and digital-system thinking. Commissioned work is published only when complete and approved for display. I do not claim invented clients, testimonials or performance results.

LIVE BUILDSCASE-STUDY THINKINGWORKING INTERACTIONSNO INVENTED METRICS

Studio concepts

Showing 5 projects

PROJECT 01 / Hospitality / Weddings / Custom Experience

Willow Lily

A digital-first tour of a luxury inn and wedding estate, designed to help couples understand the property, picture the weekend and move toward inquiry with confidence.

Business problemLuxury venue websites often ask couples to fall in love with a property while giving them fragmented information about the actual experience. The concept needed to preserve romance without sacrificing clarity.

Experience builtDigital first-tour structure · Interactive estate map · Weekend and wedding planning flows

DeliverablesVenue Strategy · Custom Development · Interactive Systems

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SELECTED SCREENSA. HALLIWELL STUDIO
Willow Lily website demonstration, screen 1
01 / Willow Lily
Willow Lily website demonstration, screen 2
02 / Willow Lily
Willow Lily website demonstration, screen 3
03 / Willow Lily
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PROJECT 02 / Hospitality / Events / Digital Presence

Maison Rivière

An editorial hospitality concept designed to make the venue feel considered before a guest ever walks through the door, while keeping tours and inquiry easy to reach.

Business problemA visually strong venue can lose impact online when atmosphere and information live in separate worlds. The concept needed to hold onto the brand while making exploration and action straightforward.

Experience builtEditorial presentation · Hospitality-first navigation · Responsive custom development

DeliverablesExperience Design · Development · Hospitality UX

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SELECTED SCREENSA. HALLIWELL STUDIO
Maison Rivière website demonstration, screen 1
01 / Maison Rivière
Maison Rivière website demonstration, screen 2
02 / Maison Rivière
Maison Rivière website demonstration, screen 3
03 / Maison Rivière
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PROJECT 03 / Nightlife / Events / Guest Conversion

Vanta Social

A nightlife platform that gives guests one clear place to discover events, join a guest list, understand arrival details and move into VIP without hunting across social media.

Business problemNightlife information is often fragmented across flyers, promoters, ticket links and social posts. That creates friction right when a guest is ready to act.

Experience builtEvent-first navigation · Guest-list and VIP pathways · Arrival information architecture

DeliverablesEvent Discovery · VIP Conversion · Guest List UX · Responsive Development

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PROJECT 04 / Beauty / Wellness / Booking Experience

Élan Aesthetics

A finished aesthetic-medicine concept built around treatment discovery, consultation booking, memberships, financing context and a calmer path from interest to appointment.

Business problemAesthetics websites can overwhelm visitors with treatment names before helping them understand what applies to their concern, budget or desired result.

Experience builtConcern-led treatment discovery · Consultation-first booking · Membership and financing context

DeliverablesTreatment Discovery · Booking UX · Memberships · Conversion Design

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PROJECT 05 / Local Service / HVAC / Lead Generation

Northstar Heating & Home

A finished local-service website that routes homeowners from urgent problems to the right service, estimate, maintenance or replacement path without making them decode contractor jargon.

Business problemHomeowners often arrive stressed and need the fastest possible route to the right next step. A traditional services list can force them to diagnose the problem themselves.

Experience builtProblem-first routing · Service request pathways · Seasonal and local content structure

DeliverablesLead Generation · Service Routing · Local SEO Structure · Conversion UX

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