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A. Halliwell Studio / Case file 02Hospitality / Events / Digital Presence

An original studio concept

Maison Rivière

Waterfront Wedding Venue Experience + Planning Journey

A grand entrance, with every next step in view.

Maison Rivière website homepage with waterfront wedding positioning and tour invitation
Maison Rivière Website / Studio concept

Original studio concept. Fictional venue brand. No measured business results are claimed.

01 / Project summary

More than a
pretty homepage.

Hospitality / Events / Digital Presence

A waterfront wedding venue story that turns romance into a practical path through the estate, investment, wedding builder and private-tour request.

02 / The Brief

The Brief

Make a Detroit waterfront venue feel as compelling online as it would in person, while giving couples a way to explore the estate, understand the investment and arrange a private tour.

03 / The Problem

The Problem

An atmospheric photograph can inspire, but a couple planning a wedding still needs to see the spaces, understand what is included and decide whether the venue fits their celebration. Those answers need to sit within the same experience.

04 / The Strategy

The Strategy

Open with the romance of the place, then make the estate, planning choices and investment easy to explore. The wedding builder gives a couple a way to test their preferences before the tour inquiry turns that interest into a more useful conversation.

THE BUSINESS PURPOSE

What the experience supports.

A studio demonstration showing how a hospitality brand can feel expressive without making the customer work to understand what to do next.

Concept objective; no measured client result is claimed.
SUCCESS MEASURES

What success
would look like.

These are business behaviors the concept is designed to influence, not measured results. A commissioned launch would establish a baseline and review these measures with the business over time.

Private-tour inquiries

Review inquiry volume and the completeness of guest-count, date, and celebration details.

Investment exploration

Observe visits to Investment and wedding-builder interactions before a tour request.

Tour-form completion

Compare form starts with completions, including differences between mobile and desktop.

Clearer first conversations

Ask the team whether inquiries show an understanding of the venue, capacity, and offering.

Measurement belongs to the agreed scope, with consent and privacy requirements considered before analytics are enabled.

STRATEGY / BEFORE THE FINISHED SCREEN

The decisions
behind the design.

The private-tour decision mapConnect venue atmosphere to practical fit, with a visible next step throughout exploration.
  1. Make an impression

    Can we imagine our wedding here?

    Waterfront introduction and venue story
  2. Understand the estate

    Which spaces suit our guests?

    Estate, experience, and gallery content
  3. Shape the celebration

    What would our choices mean for investment?

    Investment guidance and illustrative wedding builder
  4. Arrange a visit

    Are we ready to speak to the venue?

    Private-tour inquiry

05 / Experience map

From first look
to first visit.

A couple's path through the site
  1. 01

    Arrive

    Meet the waterfront setting and the promise of the celebration.

  2. 02

    Explore

    See the estate, ballroom and hospitality experience in context.

  3. 03

    Shape the day

    Try guest count, season, spaces and services in the wedding builder.

  4. 04

    Request a tour

    Bring the important details into the first conversation.

06 / Inside the build

The work behind
the world.

Scope demonstrated in this original studio concept. No fictional client fee or business result is claimed.
01
The thinking

Strategy

  • Luxury venue positioning and couple decision research
  • Estate-to-investment information architecture
  • Private-tour conversion path
02
The journey

Experience Design

  • Waterfront storytelling and curated venue discovery
  • Guest-count and celebration planning interactions
  • Illustrative investment and inquiry journey
03
The working system

Development

  • Responsive multi-page front end
  • Interactive wedding builder states
  • Tour inquiry interface

07 / Selected screens

A closer look.

From the opening impression to a more informed private-tour inquiry.
01

The invitation

The opening lets the venue make an impression, then introduces the estate and its spaces without losing the way to schedule a visit.

Maison Rivière: The waterfront wedding introductionView full size
01The waterfront wedding introduction
Maison Rivière: The estate and ballroom experienceView full size
02The estate and ballroom experience
Maison Rivière: The opening title momentView full size
03The opening title moment
02

The decision

A couple can shape a celebration, see an illustrative estimate and take those details into a private-tour request.

Maison Rivière: The wedding builder and illustrative estimateView full size
01The wedding builder and illustrative estimate
Maison Rivière: The private-tour inquiryView full size
02The private-tour inquiry

Maison Rivière is a fictional venue demonstration. The wedding estimate is illustrative, and the tour form does not submit to a real venue.

08 / Live experience

Step inside Maison Rivière.

Explore the live website in the frame, including its navigation and wedding builder. Open the complete build for a full-screen visit.
LIVE BUILD PREVIEWOPEN FULL SITE
INTERACTIVE WEBSITE PREVIEW

Loading preview options…

Open full site

Scroll, click and explore the live build here. Open full site launches the standalone project.

09 / Your next project

A beautiful site can
do real work.

Let's shape the experience your business needs.Start a project Original studio concept, not a commissioned client result.